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Follow Through

Published By Ryan on Aug.08.2008 at 8:00AM

thesource01

www.thesource.ca on July 19, 2008

While shopping online a couple of weeks back, I saw this splash page for The Source.

thesource02

Dude, Where's the contest?

When I entered the site I couldn't find anything to allow me to enter the contest, or for that matter, anything that mentioned the contest

The link for the contest finally showed up several days later. Yes, I did keep going back to check. I had to; it's a perverse web designer need.

The moral of the story is to Always have the content on the next page when you advertise through a link. Don't hide it, and definitely don't forget it completely.